Meet the SD Direct Board of Directors
Karen Marchetti
SVP Client Services, Response FX
President
I re-joined the Board to re-connect after the COVID break, and to encourage more digital marketing skills workshops that focus on generating leads and sales. Being active in SD Direct has greatly improved my visibility and helped me reach new clients over the years. I really owe the success of my business to SD Direct. I love solving client problems — and seeing results improve!
Linda Neumann
CMO, Brilliant Marketing Ideas, Inc.
Treasurer
I like to give back to organizations that have helped me throughout my career, and SD Direct has been one of those organizations. SD Direct provides ongoing information that is timely and critical to my marketing positions. The knowledge that exists within the organization and the speakers that provide seminars enable me to continue to be relevant and provide resources for my current position. I enjoy that my job is forever changing. Finding the perfect product for the promotion or marketing activity just increases that ROI that everyone tries to achieve. Products keep your company top of mind and if used properly, can impact your business years down the road.
Mike Martinez
Content Specialist and Consultant
Secretary
I joined the board because I was invited by a few old friends and colleagues in communications. At the same time, I was restless in semi-retirement, and I wanted to get back in the game. The biggest value of SD Direct for me is to be a player in a community of ideas and creative discourse, and to share and absorb stories. In my current position, I’m a free agent, and every day is a new possibility.
Danielle Itani
Director of Marketing Strategy at Innovative Employee Solutions
VP Communications
I joined the SD Direct Board for the many opportunities of continued learning and growth, to hone my marketing skillset and challenge myself, connect with like-minded industry leaders, and help marketers connect, learn and grow. The value of SD Direct is the people! I’ve made life-long relationships both personal and professional.
With the creative conversations, the commitment to learning and staying on top of industry trends, and the networking, the SD Direct community is amazing!
As the SD Direct VP of Communications, I really enjoy connecting with the monthly presenters and learning about their area of expertise.
Laurie Bokuniewicz
Marketing Consultant
Email Chair
It’s a great opportunity to showcase my skills, while meeting, networking, and sharing ideas with successful marketers. With technologies and marketing outlets always changing and moving, it’s a wonderful organization to collaborate with like-minded professionals who want to continue learning and growing. I am looking forward to helping guide and shape the future of SD Direct.
Grant Bentley
Strategic Account Director, InsideUp
VP Membership
As we see the influence of AI in copywriting and other aspects of digital marketing, you may wonder what the value of a human-to-human oriented association will be in the future. Quite literally, it’s
about building trust and becoming a better listener. Those soft skills will never go out of fashion.
In addition to my work with InsideUp, a leading demand generation agency driving growth for technology clients for over a decade, I also complete marketing consulting projects, do content development and, when the spirit moves me, write songs (grantbentley.com).
James Hyatt
Chief Executive Officer, Rank N Bank
VP Programming
We build brands on amazon.com. | SEO, PPC, design, catalog
Troy Tippin
Business Development, RR Donnely
Seminar Chair
Principal for commercial printing, marketing and packaging company.
Vanessa Allen
Senior Manager, Digital Marketing, Orbital Insight
Past President
Growth Marketing Strategist | Demand Generation | Digital Marketing | Direct Response | Brand Builder